A curious mix of traditional Nepalese aesthetics and contemporary visual grammar characterises Manzayashree Bhatta’s latest music video ‘Jhyain’, though the end result fails to fully deliver on its promising premises in this music video produced by Atmoon Entertainment LLC.
The video, attempts to fuse folk sensibilities with modern production values, achieving mixed results that hover between inspired and indulgent.
The opening sequence sets an ambitious tone, with Bhatta positioned against backdrops that shift between stark whites and earth tones. The cinematography displays moments of genuine brilliance, particularly in the carefully composed wide shots that showcase the juxtaposition between Manzayashree Bhatta’s attire and the modernist set design.
However, these striking visuals often feel disconnected from the song’s emotional core, creating a sense of aesthetic exercise rather than authentic storytelling.
The direction of ‘Jhyain’ by ace Bollywood cinematographer Binod Pradhan, while technically proficient, seems to struggle with finding its centre. Bhatta’s movements, with choreography by Caesar Gonsalves, alternate between classical Nepalese dance forms and contemporary interpretative sequences, but the transitions feel jarring rather than organic.
This disconnect is particularly evident during the second verse, where the rapid cuts between dance styles create a somewhat disorienting viewing experience.
Post-production elements present their own set of contradictions. The colour grading leans heavily into a desaturated palette that, while trendy, occasionally drains the vibrancy from Bhatta’s expressive performance. The special effects, particularly the particle animations during the chorus, feel superfluous and distract from rather than enhance the artist’s presence.
Despite these shortcomings, there are moments in the Manzayashree Bhatta’s ‘Jhyain’ music video where everything aligns perfectly. The bridge section, achieves a powerful synthesis of visual poetry and musical emotion.
The traditional instruments, when they appear in frame, are filmed with reverence and technical expertise that momentarily elevates the entire production.
The costume design deserves special mention, successfully bridging traditional Nepalese textiles with contemporary styling. However, the frequent costume changes, while impressive, sometimes feel more like a fashion showcase than an integral part of the narrative.
The introduction on YouTube reads: “Get ready to groove to “Jhyain,” the #1 Party Trending Hindi Song of 2024, featuring the sensational vocals of Manzayashree Bhatta and Dev Negi. This high-energy track is an absolute Bollywood Dance Hit with captivating choreography and electrifying beats. Starring the talented Manzayashree Bhatta alongside Aleksander Alexllic, the official video showcases stunning visuals directed by the renowned Binod Pradhan. Produced by ATMOON Entertainment LLC, “Jhyain” is the ultimate party anthem you need for your playlist. 💫Why “Jhyain” is a Must-Watch!💫 Trending Hindi Song 2024: A chart-topper for Bollywood fans and music lovers alike! Best Bollywood Dance Hit: A fusion of beats, rhythm, and dance that makes it the perfect party.”
However, at its core, Manzayashree Bhatta’s ‘Jhyain’ represents an ambitious attempt to create a cross-cultural visual dialogue, but it ultimately falls short of its lofty goals.
While technically accomplished in many aspects, the video suffers from an identity crisis that prevents it from achieving true coherence. It’s a project that showcases both the potential and pitfalls of fusion aesthetics in modern music video production.